Brian P. Moran is a productivity expert and author known best for his work on time management and business execution. He is the co-author of the book "The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months," which he wrote with Michael Lennington. The book has gained popularity for its innovative approach to goal setting and productivity, proposing a model where a year is treated as a 12-week period to increase focus, clarify priorities, and improve execution. Moran has developed a following among entrepreneurs, executives, and those seeking to amplify their effectiveness in both professional and personal settings. He often speaks at events and conducts workshops to help individuals and organizations apply the concepts of the 12 Week Year to achieve their objectives.