Category - Non Fiction / General Nonfiction

Format - Paperback

Condition - Good

Listed - 5 months ago

Ships From - Kentucky

Est. Publication Date - Jun 2005

Ethnography for Marketers: A Guide to Consumer Immersion

Publisher Description

'Ethnography for Market Research' provides a comprehensive step-by-step guide for planning and executing consumer studies that lead to innovations in products, services, and communications.