Product Details
Category - Non Fiction / Business & Economics
Format - Hardcover
Condition - Good
Listed - 3 years ago
Views - 12
Ships From - Florida
Est. Publication Date - Jan 2003
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by: Harry Beckwith
Overview
A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing c...
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