Marketing Research

by: Donald R. Lehmann, Sunil Gupta, Joel H. Steckel

$12.00

Discover more

Marketing Research

Marketing Research

By: Donald R. Lehmann

1 copy available

Pango Buyer Protection

PangoBooks money back guarantee. Learn more

Product Details

Category - Textbook/Educational Curriculum / College & Above

Format - Hardcover

Condition - Good

Listed - A year ago

Views - 3

Ships From - New York

Est. Publication Date - Dec 1997

Overview

Marketing Research

Publisher Description

This book provides students with a complete analysis of the benefits and pitfalls of various research methods. The authors give their views on how to conduct marketing research in the real world and d...

Read more

Recently Viewed

,