Product Details
Category - Textbook/Educational Curriculum / College & Above
Format - Hardcover
Condition - Fair
Listed - 10 months ago
Views - 1
Ships From - California
Est. Publication Date - May 1996
Overview
Going Negative: How Political Advertisements Shrink and Polarize the Electorate
ISBN: 9780684822846
Publisher Description
The authors use both laboratory experiments and case studies to show how negative advertising drives down voter turnout.
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