Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Excellent

Listed - 5 months ago

Ships From - California

Est. Publication Date - Sep 2001

Big Brands, Big Trouble: Lessons Learned the Hard Way

Publisher Description

One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It wasn't long ago that Levi-Strauss, Xero...