Set big goals, foundations of effective goal setting the qualities of effective big goals in action key ideas. Invest students and their families elements of investment strategies for investing students. Plan purposefully foundations of purposeful planning the forms of classroom plans, conclusion and key ideas. Execute efficiently, key elements of effective execution, what effective execution looks like in the classroom. Continuously increase effectiveness foundations of continuous improvement cycle of reflection that leads to increase effectiveness work relentlessly we control our student success and failure key elements of working relentlessly, teaching leadership and movement for educational equity.