Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
by: Rohit Bhargava
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Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back, Foreword by Guy Kawasaki
By: Rohit Bhargava
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Product Details
Category - Non Fiction / Business & Economics
Format - Hardcover
Condition - Good
Listed - 3 years ago
Views - 8
Ships From - Texas
Est. Publication Date - Apr 2008
Seller Description
All of the pages are clean - Tight Binding - Dust cover has some wear (see photos)#nonfiction#business#economics#hardcover
Overview
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki: why companies lose their authenticity--and how great brands get it back
ISBN: 9780071545211
Publisher Description
The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. A...
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